How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales

While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales.

If you’re new to the world of RSS — RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as increase your online traffic and reach, and even conduct business intelligence more easily.

RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple “stories” that you may want to deliver to your audiences, called “content items”. A content item can be anything … an article, a blog post, a whole newsletter issue, a sales letter and so on.

But there is more to RSS than simply getting your content out.

One of the fields of RSS marketing is also NewsMastering, which allows you to:

[a] take multiple third-party RSS feeds,

[b] mix them together,

[c] filter your new mix using various keywords that you’re interested in,

[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content items that match your filters.

You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it’s saying about your competitors, and what your competitors are doing themselves.

Or you can take this stream of content and display it on your website to:

[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;

[b] by doing so also making your website more search engine friendly, thus increasing your rankings.

But up until now doing all of this was quite complicated and really wasn’t accessible to most internet marketers.

But no longer so …

YAHOO! PIPES CHANGES THE LANDSCAPE

http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.

The general idea behind Yahoo! Pipes is to allow its users to “easily” connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.

While this may sound a lot like the standard RSS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.

The “old services” simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.

But Yahoo! Pipes goes much further.

[BTW – in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]

[a] Aggregate and Filter any XML Feed

Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.

[b] Content Manipulation

Apply various filters, such as a keyword content filter to give you only the content you’re interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you’re really interested in … from hundreds or even thousands of content sources.

[c] Social Applications

Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.

There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.

The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.

All of this is done through a visual interface, which might be daunting for the average user, but shouldn’t present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.

HOW MARKETERS WILL PROFIT

If you’re thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.

[a] Provide highly relevant streams of content on your website to enrich the visitor experience.

[b] Become a preferred access point to relevant and latest content in your industry.

[c] Build applications that allow your visitors to easily access the content they’re interested in.

[d] Take your business intelligence activities to the next level.

And much much more …

With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.

The best part is, you can now more easily take advantage of them.

What Plumbing Tools Do I Need to Start a Handyman Business?

Starting your own handyman plumbing business is an excellent way to make use of your plumbing skills while enjoying the freedom of choosing your own work schedule. But before you purchase every plumbing tool that you don’t already have, it’s best to consider the kinds of plumbing issues that handyman plumbers are usually hired to address: short order pipe and valve replacements and clogged pipes.

With this consideration in mind, there are five plumbing tools that are essential for the handyman plumber: adjustable pipe wrenches, a pipe clamp set, a thread chaser, a flaring tool set, thread seal tape and a pipe snake.

If you have previous plumbing experience, then you probably already own an adjustable pipe wrench. But to complete your upcoming plumbing projects as efficiently as possible, it helps to have pipe wrenches of various sizes. Manually readjusting a single, large wrench to fit the size of various pipes is time consuming, and there is always the chance that a large wrench will prevent you from accessing pipes in tight spaces. Affordable adjustable pipe wrench sets range from $20.00 to $50.00, depending on the number of wrenches and their composition.

A pipe clamp set secures in place a pipe that is ready to be cut or threaded. An affordable, domestic grade pipe clamp set usually costs around $10.00. Be sure not to confuse pipe clamps with hose clamps, which use a belt-like clamp to wrap around hoses and pipes.

A thread restores the threading on older pipes to its original condition, making the refitting of matching pipes faster and easier. Purchasing a thread chaser also makes it unnecessary to purchase costly thread re-cutting equipment. An affordable thread chaser can be purchased for around $85.00.

A flare tool creates flare fittings that fuse the end of one tapered pipe to the end of another, creating pressure and leak resistant seals. Flare tool sets differ based on how many flair sizes they produce, but with the price of flair sets that create six flare sizes costing only a few dollars more that those that create four sizes or less, it makes sense to purchase the former.

Once plumbing pipes are ready to be sealed, a thin layer of sealing tape is applied to the threading on the male end of the pipe fitting to seal the connection. Single rolls of sealing tape are extremely affordable, usually costing less than $1.00.

One of the quickest, easiest ways to earn money in the plumbing business is by unclogging pipes using a pipe snake. A pipe snake extends a long, retractable metal coil that “snakes” down plumbing pipes until it meets and breaks up a clog. Manual pipe snakes are cheaper than electrical ones, but the latter spin their metal coil at a high rate of speed, allowing it to burrow through the toughest obstructions. Quality electrical pipe snakes with a 25′ metal coil can run as little as $150.00

Whatever tools you decide to purchase for your handyman plumbing business, shopping discount tools always decreases the upfront cost of setting your business in motion. A great way to begin searching for discount tools is to search for “refurbished tools”, which are “as new” tools that have been retuned to the seller for minor imperfections such as chipped paint. Internet bargain websites are a great place to search for refurbished plumbing tools.

Plastic Pipe Can Save the Day

Plumbing is different in each home and there are many different types of pipe that can be used in a home. But did you ever consider that having plastic pipe may save the day? Why is that you are asking? Simply put, there are many different advantages to having a pipe system like this. Cost is one idea to look at. It is simply cheaper than other piping systems no questions asked. Copper and other types of materials used for piping systems can be expensive and hard to maintain, but not plastic piping!

Piping of this sort can be recycled and that is good news for all of those people who are going green. This makes it not only more environmentally conscious but also a good idea for remodeling or building. This keeps the plastic out of the landfill, unlike other types of plumbing material that can fill a landfill. Now with that being said, how durable is plastic piping compared to other piping systems? The answer is very durable indeed. If you are looking at piping and how long it will last, testing has shown that the plastic type of piping lasts for more than 30 years.

This is a longer time than most other piping systems will last. This can be to advantage as there are also other issues to consider such as versatility. These systems are known to be leak free and can also be made almost free of joints. The installation is very easy and the maintenance is also easy to take care of unlike copper or iron systems. These are all big pluses when it comes to looking at a plumbing and piping system for home or business. While copper, lead and iron are good as far as that goes, take a closer look at plastic.

There are many different types of pipes that can be used in a piping system such as ABS which is only used for the lines of drainage and is very rigid. PVC and CPVC are the most popular choices for plumbing lines. The CPVC is the one that can be used both for hot and cold water. Polyethylene is flexible and can eliminate the need for fittings. Only your local plumber can advise you on what choice will be the best one for you to choose when planning a remodel or building.

So as you can see, plastic pipes can indeed save the day when it comes to piping systems for your business or home. It costs less, is easier to maintain, doesn’t end up in a landfill, and is extremely versatile to boot. So who can ask for anything more? There are so many different advantages to using these types of pipes that it would be silly not to use them in your next building project. If you are planning on building or renovating, then contact your local plumber for an estimate on the project or repair that you are thinking about doing. They are the experts.