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How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales

While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales.

If you’re new to the world of RSS — RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as increase your online traffic and reach, and even conduct business intelligence more easily.

RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple “stories” that you may want to deliver to your audiences, called “content items”. A content item can be anything … an article, a blog post, a whole newsletter issue, a sales letter and so on.

But there is more to RSS than simply getting your content out.

One of the fields of RSS marketing is also NewsMastering, which allows you to:

[a] take multiple third-party RSS feeds,

[b] mix them together,

[c] filter your new mix using various keywords that you’re interested in,

[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content items that match your filters.

You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it’s saying about your competitors, and what your competitors are doing themselves.

Or you can take this stream of content and display it on your website to:

[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;

[b] by doing so also making your website more search engine friendly, thus increasing your rankings.

But up until now doing all of this was quite complicated and really wasn’t accessible to most internet marketers.

But no longer so …

YAHOO! PIPES CHANGES THE LANDSCAPE

http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.

The general idea behind Yahoo! Pipes is to allow its users to “easily” connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.

While this may sound a lot like the standard RSS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.

The “old services” simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.

But Yahoo! Pipes goes much further.

[BTW – in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]

[a] Aggregate and Filter any XML Feed

Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.

[b] Content Manipulation

Apply various filters, such as a keyword content filter to give you only the content you’re interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you’re really interested in … from hundreds or even thousands of content sources.

[c] Social Applications

Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.

There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.

The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.

All of this is done through a visual interface, which might be daunting for the average user, but shouldn’t present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.

HOW MARKETERS WILL PROFIT

If you’re thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.

[a] Provide highly relevant streams of content on your website to enrich the visitor experience.

[b] Become a preferred access point to relevant and latest content in your industry.

[c] Build applications that allow your visitors to easily access the content they’re interested in.

[d] Take your business intelligence activities to the next level.

And much much more …

With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.

The best part is, you can now more easily take advantage of them.

Core Pipe For Drilling – Which Company Should You Buy From?

If you are in an industry that involves drilling into the ground – construction, oil & gas, mining or even digging water wells, then you are sure to need the right equipment. One thing that you cannot do without in these industries is a core pipe. This is a special type of pipe that enables a core to be extracted out of soil or rock without the entire pipe having to be brought to the surface. It goes without saying that the quality of your work and the profitability of your business depends on the type of equipment you have to a large extent. You therefore should always buy your core drill pipes and other important equipment from the best possible manufacturer.

Be sure to look for the following features when selecting a core drill pipe for your business:

• Strong and durable: The pipe will be put to a lot of work and should therefore be very tough. Always buy from a company that uses high quality steel to manufacture them. 4240 steel, a special alloy containing chromium and molybdenum, is widely acknowledged to be most suitable for this purpose. A string pipe can be used over an extended period and it will resist wear with a great deal of ease.

• High quality manufacturing: Care should be taken during the manufacturing process so that the different components of the pipe fit well together and will not separate during operation.

• Wide range of products: You will need lots of equipment apart from a core drill pipe. If the company that you buy it from also offers many other related products then there is big possibility that they will work very well together. In addition, you will benefit from purchasing economies.

• After sales service: This is a very important factor to be considered because the manufacturer is generally in the best position to repair equipment because of familiarity with it.

• Cost effectiveness: Only if you get your equipment at a good price will you be able to ensure your business’ profitability. At the same time, you should never buy products that are sub-standard just because they are available at a low price.

The right core pipe for drilling will ensure that you can take on many projects and that you will be able to execute them in the best possible manner. Make sure that you do plenty of research before you buy any such product because mistakes can work out to be very costly.

Burst-Leaking-Rusted Pipes – The Three Stages of Frustration and Dread

First, there are the rusted pipes. These are pipes that would be amusing if they were found on an archaeological dig, but when they’re part of the infrastructure that services your home or business – well, the joke is definitely over. Rusted pipes are the result of elemental weathering, aging and plain old corrosion. The worst result of a pipe that has corroded and rusted on the exterior is that rust seepage or infection that materializes into flaking on the interior pipe wall, leading to discolored reddish water that is unattractive to drink and bathe in. Don’t put up with rust.

Secondly, there are leaking pipes. What a pest. Leaking pipes are messy and can do damage to more than just the color of your water. Pipes aren’t meant to leak. The nature of a pipe is a piece of infrastructure that is sealed tight and securely in every area down the line. The image of the plumbing and piping that drips in an old building or gym is imagery meant for the atmosphere of the movies. Leaks in your home or business piping can result in expenses associated with cosmetic damages to your home or workplace. Don’t indulge a leak.

Finally, there are the kind of pipes that burst. Now, the kind of pipes that burst aren’t always the ones that look the most rusted or even the ones that leak the most. But you know when one of your pipes burst. We talked about mess when we talked about leaking pipes. Well, try disruption on a lifestyle altering scale when your pipes burst. Don’t overlook a single leak or a single infection of rust. Bursting pipes are an insurance nightmare for homes and businesses and you want to go with a team of reputable plumbing specialists to ‘prevent’ rather than an ‘insurance company’ to cure when all is said and done. Don’t let it get to a bursting pipe.

In this case, the prevention definitely is more preferable than the cure. Burst/Leaking/Rusted Pipes is an area reputable plumbing specialists take very seriously because reputable plumbing specialists believe plumbing expenses should be limited to installation expenses. Sure, there is a need for ongoing maintenance. Maintenance is the glue that keeps a household or business’s infrastructure firmly bound, so the contingency of a deplorably rusted pipe or a messy leakage or a disastrous burst pipe is never experienced.

Make sure you go with a plumbing specialist that knows what it takes to install a reliable plumbing system that thrives on functional quality pipes. Make sure you go with a plumbing specialist that knows the value of good maintenance that is there for you whenever you need it.